The elephant family of Ole Lynggaard Copenhagen is growing.

Ever since his youth, designer and founder of the Danish jewellery brand Ole Lynggaard has been fascinated by the gracious movements of elephants.

On the inspiration travels of his youth, he eagerly studied the willpower and gracious movement of hard-working elephants in Thailand and Africa. He was fascinated by the impressive caution of these grand animals, despite their considerable size.

In 2016 Ole Lynggaard celebrated his 80th birthday and the first elephant pendant was launched – followed by a collection of different designs.

The “Ole-phant” is now an iconic symbol of the brand that inspires women and men all over the world.

Sebastian Schröter and Anton Heldwein, who are wearing the new piece of jewelery on their lapels, prove that the brooch is equally chic for women and men.

Available at Juwelier Heldwein Vienna and at Select The Concept Studio – Seitzergasse 1-3, Vienna.